Website Maintenance
Available for both WordPress and non-WordPress websites, ongoing maintenance is the key to good search engine ranking and website traffic. Having your website go stale or out-of-date will have adverse effect on your business. It’s also a terrible waste after the time, effort and cost involved with your new site. Why should you want us to do it? Many reasons, including…
- Frees up your time so you can run your business instead of spending numerous hours learning how to maintain your site.
- Accuracy and quality is important to us. We know that your site and the information on it are important to you. We do our best to get it right the first time!
- Quick turnaround -Updates are usually done within 2 to 24 hours (except holidays and weekends).
- Companies, organizations and institutions are always seeking ways to reduce costs and improve their bottom line, along with adding value to their marketing and communications strategies. Our experts do just that for you.
- We reduce your costs substantially when it comes to web maintenance services by eliminating the need to hire full time website design professionals or web content programmers.
- Once your site is online, keeping your content fresh is crucial. Some changes are simple, like changing dates, adding events or more complex of a change like a new section or functionality to your site involving site-wide modification.
- Oftentimes our clients already have a website designed in-house or by other designer and they need help fixing a few things: updates they tried to do themselves but it didn’t work out as well, problems with their current website maintenance staff, etc. We can help you maintaining such sites.
- We offer our clients a cost-effective maintenance program that assists them with keeping an updated and innovative site to present to your prospects and customers. There’s no need to dedicate your valuable staff and resources to a task that can be complicated and technologically sensitive or to hire new staff to handle this task.
- Our web professionals will maintain your website and save your valuable time, in addition to thousands of dollars each year!
Some Web Maintenance Services Offered: Check for broken links – broken links are annoying and visitors will eventually click elsewhere off your site, thus losing a potential customer. Businesses that once linked to your site, may have closed down, thus causing broken links to appear. We suggest that your site is checked for broken links at least once a month. Write correct and clean html code – html errors can negatively affect your search engine rankings. Those that are not knowledgeable in reading HTML code won’t realize there’s even a problem. Our experts can read through your HTML code, correcting any errors and maximizing your search engine rankings. Add fresh content – your site will be spidered by the search engines will more regularly if the content on your web pages is continually updated or changed. One great way to do this is to add a new article to your site every week or two. Obtain incoming links – search engines use linking to create a web of linked sites. The more sites that link to yours will help determine the popularity of your site and higher ranking. Sites with only a few links don’t usually do well in the search engines. Preferably obtain links from related sites which already rank well or receive a large number of visitors. Finding links should be one of the ongoing strategies to maintain and increase your rankings. Monitor web site rankings – the number and type of keywords used to search for information on your site can change dramatically. Without constantly monitoring your web site rankings, you may wonder why your sales have dropped. One must stay up to date with search engine changes. Adjust your site accordingly then resubmit it to the search engines if needed. Analyze web copy – you may be getting a lot of hits/visitors to your site but no one is buying. Your web copy could be at fault. Rewriting it by placing yourself in your customer’s shoes is crucial while focusing primarily on the benefits of your products or services. Sometimes it’s as easy as changing one or two lines in order to see an increase in the percentage of sales from your site. Track web site statistics – from the site statistics provided by your web host, your site is monitored for the amount of visits to each page, where they came from and what keywords they used to find your web site. Once that information is reviewed, your site may then need to have it’s pages optimized using targeted alternative keywords to increase the number of visitors arriving at your site. Web Maintenance – Responsibilities of Our Website Maintenance Team : Keep your website up-to-date Content editing, such as promotions, product updates, pricing changes and announcements, can be accomplished in order to keep your visitors properly informed. Managing your web site – Utilizing the newest technologies, our team will monitor your web site and make changes, optimizing your site’s performance, ensuring faster downloads and improved content spread. Re-structure your web site contents – Using your site access statistics, for example like the number of visitors your site has, and what pages they visited, we can assist in making re-structuring changes to your site’s contents and navigation for increased traffic and business. Samples of web maintenance functions: » Modification and Addition of Website Content » Image Manipulation and Addition (client supplied images) » Newsletter & email list maintenance » Shopping cart product updates » Update announcements, articles, etc. » Replace images i.e. pictures & graphics » Adding/removing pages » PDF creation and uploading



